Static Urls are always best then Dynamic Urls

We know that Search Engine is not identifying the images or other visual effects of web page, just like that search engines do not like Dynamic URLs. These dynamic urls are generated for time being purpose only not exist forever. That’s reason it is ignore by search engine. And secondly user also not likes such urls because it is so difficult to understand the website or its content by url. I will give one example of dynamic urls – “http://www.domain.com/pages/id?=4&cat_id=9”

Instead Dynamic URLs Static URLs are more straight and clear. It never changes and remains until it changes by admin person. Dynamic URLs are always change and never be exist for long time. Dynamic

URLs are use to create secure sessions. Mostly used by website which provides an email accounts, banking, or any other authentic website which have lots of personal information and share online. It is auto generated by system and after updating the database deleted. So, search engine cannot find a dynamic urls while every time. Dynamic urls contain many special characters which are skipped by the crawler.

If website is having dynamic urls then you can rewrite it by using the URL rewriting tools. These tools are change the dynamic urls to static urls and can solve the problem.

So, doing SEO for dynamic urls are never guarantees the top position in search engine. It is waste of time according to me. So, best thing is to have a static urls rather then dynamic. If your website urls are search engine or user friendly then only successful SEO is possible. But, for secure session you can use dynamic urls others wise bad idea.

SEO by using "Visual Effects"

It is well known that search engines never identify the images, sound effects, flash effects or movies. It only identifies the web page through description and keywords given to the page. After the reading these available information search engine index any website accordingly. But that does mean that SEO professional ignore images or visual effect for SEO. It can be used to SEO. To have a better SEO work we should use each and every elements of website in order to get top 10 in Google or any other search engine. Need is you have to follow all the steps and not skipping any steps.

Images, Animation and Movies

You cannot think about the website without image, Flash Effects, or Movies. These are added to beautify the websites. Very beautifully decorate website is always prefer by the user. So, it is important to add all these elements in websites. Many times beautifully decorated website is not visible to user because it is not SEO friendly, and stayed in shadow. The reason behind this is that search engine is not identify this specail effects.

All this elements are loved by users, because this type of websites are interactive with lots of fun. And once you added a flash to website then it is possibility of getting more traffic to website. But we all know that search engine is still unable to identify these special effects. So, all efforts will be waste if search engine will not websites. To beautify the website, do not use the dupe contains because dupe are always hated by users and can get a legal notice from the owner.

You can use this element in SEO by giving the <alt> tag to the image, flash effects or movies. “Alt” is like a description for them. Through that description spider find out the image, movies and also use that information to indexing.

To understand more, use following example for that –

Suppose image is related to some sport event that tell story about - ‘X’ defeat the ‘Y’ in final match of ABC tournament, then you can add “alt” as – “X won the final match with Y in ABC tournament”.

So, for that HTML code will be - <img src= “x_defeat_y_in_abc_tournament” alt= “X won the final match with Y in ABC tournament”.

Do not add much words in “ALT” tag, it put bad impression on spider and may be spider rectify it as manipulation of keywords or extra ordinary stuffing.

Same thing will follow for animation or movies.

Second best thing is that if browser is set with special setting like blocking of image downloading or due to some reason image is not downloaded then “ALT” tag is visible for the user and through that they can judge about the unloaded image.

We are hoping that search engine introduce such technology which identify all the elements of the webpage and indexing method become smarter then what we have now. This is rumor that Google is trying to introduce such technology by introducing the “.swf” format file, new type of metadata. But till that use this tricks.

Frames

Old days frames are widely used to design the website, but now days it is just in tutorials. Right now designer have other choices to decorate website, which is better then “Frames”. If still want to use the “Frames” then remember to add meaningful description in the <noframes> tag. If you are a starter then it is advisable to you that take help from designer.

JavaScript

HTML is not having that much capability to secure any website, so, to prevent that people are using Java of PHP to secure or enhance the websites. But search engine skip the Java Scripts. If you have the Java Scripts in HTML format then also it is not sure that spider will identify it. So, use the <noscript> tag that allows to run alternative script in browser. But use it with proper manner. This concept is so vast that it cannot be explain all the things in three to four lines. And if you are not familiar with these scripts then take help from who know all these languages very well

Importants of Contents of Website

Next level of SEO work is to have good content for website. Website promotion become very easy if website is have a fresh contents. All search engines are giving more important to the content and its texts and value of the Contents. Almost all Search engine are like the regular updated websites, even user also like most recent information, hence user start to visit to your website regularly for new information and website traffic is goes up. Spider also do daily visit to regularly updated website. Because of this your website gets higher ranking in search engine result page. In short you have to continuously update the information of web pages that attract the search engine as well as users.

Situation will be different for company’s websites, because company site does not have frequent updated content. But that dose not means that company website is not comes in higher ranking. You have to do some tricky business for that. By adding news updates or RSS feeds to website can solve this problem and keep the website in higher rank.

Factors that observed by Search Engines.

1) Contents

Doing the SEO work for the magazine website is very easy and can get a higher rank very easily, because Magazine website are getting regularly contents from the editors and writers. So now you have to make the content attractive to Search Engine by giving special formats for the some keywords or by adding title after two or three paragraphs.

Contents should be informative for the users. Search Engine accepts more those web pages which are having some value for the user. If you want to add some banners for the contents then add it so smartly that it have some information with little bit sales.

If website is related to the online sales or product information, add separate column which provide information new products, featured products, discounted, even online calculators or order trackers and other custom details. You can also add such section like – Blogs, Massages, News Reports, and Annual Reports.

RSS feeds are one of the best ways to get fresh contents for the website. Now days RSS are become more and more famous, and it is also get more preference from the search engine.

2. Special Format for Text or Keywords

Spider crawl the web pages by text format. It catches the text with specially formatted or highlighted text or line and according to that it justifies the webpage. But special formatting should be for few words; otherwise it will ignore the webpage. So, it is advisable to you that ignore to have too much special formatting in single pages.

3. Duplicate Content

Content should be fresh, because fresh content is always loved by search engine. Secondly duplicate contain may be drag you toward court and this may be big deal for you. You can get content from the free article publisher site. But there may be possibility that article may be used by other websites. To avoid this, try to get content from writers on particular issue or according to your website topic. New and fresh content are always gets higher rank in any search engine. It also gets a good response from the users.

Search Engine filter the duplicate content, and after that indexing the websites. Search Engine always ignoring those duplicate contents and putting the fresh content forward. In this process sometimes they remove the genuine pages like legal notice, product details etc. this information are always same and cannot be change. You can use the tools to check the duplicate contents or try “http://copyscape.com”. This website will check each and every part of the content and compare it with all website and shows the result. This is very widely used by SEO professionals.

Meta Tags

Meta tags are considered to be an important aspect of SEO.Meta tags are brief description of the webpage. Search Engine show the Meta Tag information under Title of Webpage in search result.

Earlier Meta Tags were given much importance but now a days Search Engines giv emore importance to other factors than Meta tags.

It is bunch of information related to the website like – What is Theme? What is Description? It also includes the Keywords for the page.

Keywords are also used in Meta Tags. These keywords are relevant to your web page. By adding the keywords in Meta tag can be helpful for search engine to indexing the website for those words and searcher can get result for those words.

Though many search engines are not giving more priority to Meta tag but there are some who are still follow the traditional way, so it is bad idea to ignore the Meta Tag. Just add it to your website; it will really work for those who are still love old.

Codes for the Description are –

<Meta Name=“Description” Content=“description according to the website”>

Codes for the Keywords are –

<Meta name=“Keywords” Content=“main keyword according to website”>

Links - An Important part of SEO

Links is another important part of SEO after the Keywords. Links are given to the suitable words in webpage. It help to Search Engine to Indexing website according to the Links are given to the in the website and also links are available in different websites for your websites. If links are more the your in top, but it should be do in proper manner, otherwise website will be spam.

You can give link the words to your favorite pages or relevant pages. Also it require to create a links in other website through Article Submission, Bookmarking, or Directory Submission for your websites.

Important of Backlinks

Links are divided by two parts – 1. Outbound Links and 2. Backlinks or Inbound. Outbound links are those links which are come from the your own websites. That means it is your own links appears in your own web page for particular words. But Backlinks are totally opposite to that. Backlinks are those links which are link to other website on your webpage.

Baclinks are very important to get higher position in search engine. It make popular among the user. And because of that you get healthy traffic for your website. Backlinks are counted by the search engine and according that search engine index your website in search result. If you have good backlinks your rank will be raise accordingly, otherwise it is difficult to get higher ranks, specailly in Google.Backlinks must be come from good website otherwise it will spoil your image of website.

Don’t add a links in single day or within two to three days. It makes your site as suspicious and may be your site will be spam by Search Engine. So go slow while adding a links. Avoid adding same link again and again in same page. it also creates a doubt to Search Engine and may be the block the site.

Getting link from another website is not always healthy for us. Because if they black listed or gone then it also affect to your ranking. So be careful while having a links from other sources. The best way to get link from the news agencies or RSS feed. Those links are always treated well by search engine.

Anchor text

Anchor Text are those words which are linked, like –

The SEO is linked to http://www.swamiseo.co.uk/ , so SEO is Anchor Text for the hyperlink http://www.swamiseo.co.uk/ which directed to swamiseo.co.uk.

Always linked word with perfect link, because it look very bad when you have a link http://www.swamiseo.co.uk for word – “order pizza fast”.

Be care full for that, It will bore user and finally you will get ignorance from user for your website. Always linked to your keywords, it will help to you get higher ranking in search engine.

By using this tactics you can do a good SEO work for any website.

Importants Of Keywords

All search engines searches any website on the base of Keywords is given to the website after that indexing according to the links are generated in different websites. Thus keywords are very important to any website and if they are mismatch then it is difficult to come in ranks for particular words. That is reason that SEO people are giving more priority towards the keywords

Definition – Keywords are those important words which are indicating the subject or theme of the website or in other words website is based on those important keywords.

Examples – If website is based on some gaming source then its main keywords is – Games or Online Games

You can find lots websites with the same keywords. So it is difficult to manage the number one position in search engine. But if your keywords are really unique and general then it is very easy to get higher position in Search Engine and SEO work become more reliable. So before start any SEO work you must fix the keyword which defines website in one words or maybe more common in website. It must be based on the theme of the website, because Search Engines are given priority to those website which have keywords similar to website theme.

Keywords are those words which are more oftenly used in content of websites and also familiar to the user who is use to search for the word in search engine. Many time user use the some different word which have the similar meaning but it not appears in content. To avoid those circumstances you can add some synonyms words in keywords but don’t add whole range of synonyms, because search engine have list of synonyms which used in indexing the result and if they found a more synonyms then there may be chance that your website is added in spam the website list by Search Engine and all efforts will goes down. So be careful while making keywords.

Every website is having lots of keywords because it is very difficult to optimize the search engine with one word. Suppose a website is based on bakery product then it must have keyword like Bakery, Cakes, and Breads, Bakery Products, etc, but if it have only one keyword the it is very difficult to come in higher ranking, Because already many websites are listed with same keywords.

Without the keyword SEO work is incomplete and though it looks so tiny but it play vital role in SEO work and because of the keyword only Search Engine generate the result according to the links are generated in other websites.

All keywords should be link to the particular page relevant to the keyword, because some of the search engine likes Yahoo, giving more priority to the links, and due that we get a higher ranking in those type search engine. While linking to the keyword you must give a title tag to linked keyword. This also identifies by the Search Engine and can be generate a fair result for you.

Intoduction To SEO

SEO stand for Search Engine Optimization. It is one of the technique used for Internet Marketing. Generally SEO define as the optimization of web page to make search engine-friendly to get higher position among all the search results. To do SEO one must be having knowledge of search engine algorithms and some familiarity with HTML coding and the Internet.

It so sensitive type of work that your one irresponsibility can spoil all the hard work. You must aware about the all rules and trick used in SEO before start SEO for any websites.

Through SEO website gets a huge traffic from the visitors. Because that traffic it become a more popular among the search engine, and finally website get top most priority by search engine and getting a higher rank in search result. SEO does not include the advertising of any website, only one exception is there – that is by paying the search engine to get higher priority, but it will get most higher priority to those particular search engine only, not in others.

Keywords are playing a vital role to do SEO. If keywords are very rare then SEO work becomes very easy and if keywords are common then you have put lots of efforts to get higher rank. All search engine are having there own pattern of works style. Lets know more about of Search Engine in our next topic.

1. How Search Engines Work

Search Engine is made with high level of technology to search any word in seconds. Though it has advance technology, but it cannot enjoy the design, cannot hear the sound of audio, and unable to enjoy the videos. So it only depends on “text” appears on webpage and its “keywords”. Search engine crawl the text given to search and then deliver the particular result according to the text. This process called – crawling, indexing, processing, calculating relevancy, and retrieving.

Search Engine first Crawl the web to check the text of websites. To perform this it used Crawler or spiders (software). It follow the links exist in pages and indexing all the result accordingly. Crawler can be store details of 20 billion pages at time. Many times it is very difficult to do daily basis work by Search Engine. So they have there own schedules accordingly. So, after doing a good SEO we have to wait for a better result until it crawl by any Search Engine.

Search engine cannot generate result for the page which are very highly protected or images or videos. Before start any SEO work we have check all those things.

2. Differences Between the Major Search Engines

Basically all search engine work in same manner use same tools. But Search result is always different to each other. This is due to difference between there adoptability or crawling methods towards the webpages. Google are more traditional then the Yahoo and MSN. Yahoo and MSN are giving more priority to keywords but Google work exactly opposite to the Yahoo or MSN, it love links. So to get good result in any search engine you must do a good link building as well as to do better keywords formation.